about the Big Knit
what’s with the little hats?
The colder months can be tough for a lot of people
As many as 25,000 older people's lives are at risk because of the cold. And we wanted to help.
Back in 2003 we had an idea. We asked some older people, and some younger people, to knit little woolly hats. We put those hats on our smoothies, and for each one sold we made a donation of 25p to Age UK.
The idea snowballed and so far the people of the UK have knitted an astonishing 6 million hats. Together we've raised over £1.9m, and raised awareness of the great work done by charities like Age UK.